Founder ghostwriting, VC ghostwriting, personal brand strategy, and long-form thought leadership.
I help startup founders, venture investors, and executives develop the ideas and stories they want associated with their names — and choose the right way to put them into the world.
Sometimes that means ongoing ghostwriting.
Sometimes it’s a single byline, newsletter, or founder story.
Sometimes we start with one conversation and realize there’s a book hiding in there.
I’ve spent years writing across channels, and I don’t believe every good idea should be squeezed into the same one.
A sharp observation might make a great LinkedIn post.
A complicated argument may need an article.
A collection of ideas might become a newsletter.
A career’s worth of experience might deserve a book.
We start with what you’re trying to say, who needs to hear it, and what you want the work to do.
Then we decide what to make.
01
For people who know they have something to say but need a clearer editorial direction.
This can include personal brand strategy for founders, executives, and venture capital partners who want to become more clearly associated with a specific set of ideas, experiences, or expertise.
We’ll work through your point of view, audience, existing body of work, goals, stories, and the subjects where you have something genuinely useful or distinctive to contribute.
Depending on the engagement, that can include:
If you want a focused version of this work before committing to anything bigger, start with The Personal Brand Edit.
02
For people who want to publish consistently without turning writing into another job.
I work as a founder ghostwriter and VC ghostwriter across LinkedIn, articles, bylines, newsletters, speeches, books, and other thought-leadership formats.
I get close enough to your thinking to recognize what sounds like you, what doesn’t, and which ideas are worth pursuing in the first place.
The work can include:
Most ongoing engagements are built around regular interviews, voice notes, existing source material, and the things happening naturally in your work.
You bring the thinking. I help find the story and get it onto the page.
03
Some projects need more room.
I take on select standalone work where interviewing, synthesis, and narrative matter as much as the writing itself.
That can include:
If there’s a strong idea at the center of it, I’m interested.
1
Before I start writing, I want to understand the business, the audience, the stakes, and what you’ve already said.
2
Usually in an interview. Sometimes over voice notes. Often both.
You do not need to arrive with polished talking points.
3
I go back through the conversation, research what needs researching, and work out what the real story or argument is.
4
In your voice. Without sanding off everything that makes it yours.
5
You react. I revise. We get it right.
Yes. I work with startup founders on personal brand strategy and ghostwriting across LinkedIn, articles, bylines, newsletters, founder stories, books, and other thought-leadership projects.
Yes. I work with venture capital partners and investors on thought leadership, personal brand strategy, LinkedIn ghostwriting, articles, bylines, newsletters, and other editorial projects.
No. LinkedIn is one format I work in, but the work can also include articles, blogs, bylines, newsletters, speeches, books, founder stories, and longer-form thought leadership.
Yes. The Personal Brand Edit is a standalone personal brand strategy engagement designed to clarify what you should be known for, which ideas and stories are worth building around, and what to do next.
Yes. I take on select book ghostwriting and book-development projects where interviewing, synthesis, storytelling, and thought leadership are central to the work.
Tell me what you’re working on.
You don’t need to know exactly which “service” it falls under.