Lead the market with your words

As a founder, you aren’t in the business of capturing demand. You’re in the business of creating it. Your most important role is to lead  people towards a better way, with your company, product and community at the forefront of that change. 

You already have the vision. We help you put that vision into words — and lead with it everywhere you go. 

Telling stories with

Your strongest go-to-market asset? Your Vision

As a leader, moving people away from where they are now in order to march them towards something better is already part of your job description. So go on the offensive beyond the walls of your company:

  • Through your positioning, attack what’s broken
  • Point people towards a better way
  • Use your content to help your audience think and work in ways that move them towards that better way faster
  • And everywhere you go, act like a thought leader. Not an influencer who publishes to maximize reach. A genuine leader who takes a clear vision to market to win over others


Become a market leader by first deciding to lead the market, everywhere you show up. 

“For any leader, it can be incredibly challenging to find your voice. Alyssa made it easy. I was blown away by the journalistic approach she took, and the way she applied her diligence, empathy, research, and creativity to convert my musings into tangible insights that I can use and turn to any time I feel unsure where to go next.”
– Catlin O’Shaughnessy Coffrin, Founder and CEO, Captivating Consulting

Hi, I’m Alyssa

I’m a thought leadership strategist and ghostwriter who’s worked with growth-stage startups, Fortune 500 companies, and award-winning content agencies.

I’ve produced content for IBM, Ernst & Young, Capital One, Lockheed Martin, John Deere and other brands you’ve definitely heard of before.

These days, I help founders move the market with their words by tapping into the strongest go-to-market asset they have: their vision.

Together, we shift from capturing demand to creating it and channel their vision into words that lead to meaningful growth.

Ready to learn more? Get in touch at [email protected]

Odds are, you’ve already seen how powerful your vision can be.

Before your company even existed, all you had was a vision for the change you wanted to bring to market. It was enough to draw in your earliest users/customers, first investors, initial team members and maybe even a cofounder.


But somewhere along the way, that vision took a back seat to all the other realities of being a founder. Amidst the pressure to wear all the hats, showing up became more important than standing out.


Together, we’ll get back to the reason you started — then craft a plan to continually evolve how that vision manifests in that market.

I found Alyssa's approach to content to be creative and refreshing. Her work hit the bullseye on the clients' needs every time. She's a beautiful writer, even on the most technical of topics. The work she produces truly resonates with prospects, customers and the general consumer.
– Molly Galler, Vice President at LaunchSquad

Start channeling your vision into words that move the market

Content strategy, LinkedIn strategy, ghostwriting and more